As someone who runs their own business, you probably know just how important social media is to your marketing strategy. Its’ so important that some business exclusively use platforms like Facebook, Instagram, and Twitter to build their brand.
But what happens if you lose access to your social media accounts? Maybe you forgot your password, or your account was hacked. Whatever the reason, suddenly you’re cut off from your followers and your online presence takes a major hit. That’s why we’re here to tell you: a website is more than just a pretty face.
it's got style
It can be your BFF and your best employee. Here’s why:
- Your website is your own space. Social media platforms are owned by other companies, which means they have control over your content and your account. But with your own website, you have complete control. You can design it however you like, post whatever you want, and make changes whenever you need to.
- Your website is helps build your brand. A website is a great way to build your brand and establish yourself as an expert in your field. You can use it to share your story, your values, and your mission. Plus, you can create content that’s specifically tailored to your target audience, which will help you attract more of the right customers.
it's got ambition
- Your website is a long-term investment. Social media platforms come and go, but your website is a long-term investment. It’s something that you can build on over time, and it will continue to provide value to your business for years to come. Even if you lose access to your social media accounts, your website will still be there as a reliable source of information for your customers.
- Your website helps you grow your email list. One of the most valuable assets you can have as a business owner is an email list of interested and engaged customers. With your own website, you can integrate opt-in forms and landing pages that encourage people to sign up for your email list. This way, if you do lose access to your social media accounts, you still have a way to communicate with your customers AND it’s all seamlessly integrated with your CRM and email delivery service.
- Your website gives you more control over your SEO. Search engine optimization (SEO) is crucial for getting your business to rank higher in search engine results pages. While you can optimize your social media profiles to some extent, your website gives you much more control over your SEO. You can use keywords, meta tags, and other techniques to improve your rankings and attract more organic traffic to your site.
it can make you money
- Your website allows you to sell products directly. While social media platforms like Facebook and Instagram allow you to sell products, they often take a cut of your sales and limit your customization options. With your own website, you can set up your own online store and sell products directly to your customers. This gives you more control over the sales process and helps you keep more of your profits.
- Your website is a great way to showcase your portfolio. If you’re a freelancer or creative professional, your website is a great place to showcase your portfolio. You can create a visually appealing and easy-to-navigate portfolio page that highlights your best work. This will help you attract more clients and show off your skills to potential employers
- Your website allows you to collect valuable analytics data. Analytics data is crucial for understanding how your website is performing and making informed decisions about how to improve it. With your own website, you can collect valuable analytics data about your visitors, including where they’re coming from, how long they’re staying on your site, and which pages they’re visiting most often.
- Your website is a valuable asset for your business and can help you stand out from the competition.
